The Marketing Bureau

By Sean Callahan
First Published on www.btobonline.com

Alex Miranda was an entrepreneur looking for a new way to promote his Web design firm, MyProSuite. Late last year, he approached Groupon to see if the booming social commerce site would run an offer from his company.  Read more >>

by Andy Green
First Published on www.mycustomer.com  

Andy Green looks at the brand legacy of the late Eddie Stobart, responsible for one of the UK's most idiosyncratic brands.  Read more >>

Four Timely Steps
First Published on www.marketingprofs.com

"You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in an article at Target Marketing. The beauty of today's B2B marketing world, she adds, is that "the flight or coffee shop could just as easily be Twitter, Facebook or some other marketing channel." Read more >>

by Chris Chariton
First Published on www.marketingprofs.com

2011 is here, and that means B2B marketing professionals have just been evaluating plans and allocating budget for the new year. Each company has unique goals and challenges, and so what works for one company may not work for another; there are no universal marketing solutions.  Read more >>