The Marketing Bureau

Facebook versus LinkedIn
by James Trumbly
First Published on imediaconnection

LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side. Read more >>

by Chris Chariton 
First Published on marketingprofs.com 

Business-to-business (B2B) marketing is tricky: Though big successes go right to the bottom line, so can small failures. Read more >>

By Matthew Schwartz
First Published on btobonline

Consumer marketers have long used humour to get their messages out. By comparison, most business marketers—with a few notable exceptions—generally tend to play it safe.  Read more >>

More Than You Might Imagaine, According To Chris Ryan

By Christopher Ryan
First Published on www.greatb2bmarketing.com

I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month.  Read more >>