Facebook versus LinkedIn
by James Trumbly
First Published on imediaconnection
LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side. Read more >>
28
Feb
B2B Marketing
08
Aug
Top 10 B2B Marketing Mistakes
by Chris Chariton
First Published on marketingprofs.com
Business-to-business (B2B) marketing is tricky: Though big successes go right to the bottom line, so can small failures. Read more >>
Comments
01
Aug
Using Comedy in B to B Advertising
By Matthew Schwartz
First Published on btobonline
Consumer marketers have long used humour to get their messages out. By comparison, most business marketers—with a few notable exceptions—generally tend to play it safe. Read more >>
Comments
14
Mar
What Can You Do In 10 Minutes?
More Than You Might Imagaine, According To Chris Ryan
By Christopher Ryan
First Published on www.greatb2bmarketing.com
I was attending a fitness class at my health club this past weekend and the instructor was talking about how full the club was in early January and how many of the people were “New Year’s resolution” exercisers who would probably be absent within a month. Read more >>
Comments
Archive
Tags
- "marketing" (1)
- advertising (74)
- b2b (18)
- blogging (3)
- brand (136)
- brand advocates (3)
- brand behaviour (126)
- budget (2)
- business (74)
- business failure (8)
- business planning (24)
- business success (62)
- call centres (2)
- charity (4)
- christmas (2)
- collaboration (4)
- competition (9)
- competitive intelligence (2)
- consultant (1)
- consultants (4)
- consumer empowerment (8)
- consumer trends (43)
- corporate culture (16)
- creativity (5)
- crisis communications (15)
- crisis marketing (11)
- crm (57)
- CSR (3)
- customer centricity (130)
- customer engagement (145)
- customer experience management (132)
- customer service (137)
- data (5)
- Digital Advertising (1)
- digital marketing (7)
- digital media (104)
- direct marketing (9)
- e-commerce (2)
- email (8)
- e-marketing (104)
- entrepreneur (2)
- ethics (29)
- Event Management (1)
- facebook (49)
- featured service line (1)
- finance (2)
- for profit (3)
- fundraising (3)
- future of marketing (13)
- glossary (1)
- Google (12)
- governance (4)
- great business (15)
- growth (2)
- How To... (11)
- humour (34)
- IMC (1)
- inbound marketing (3)
- innovation (30)
- Instagram (1)
- integrity (3)
- lead generation (1)
- Leadership (7)
- LinkedIn (8)
- management (51)
- marcoms (148)
- market orientation (13)
- market research (22)
- market segmentation (1)
- marketing (160)
- marketing audit (10)
- marketing concept (26)
- marketing consultant (4)
- Marketing News (14)
- marketing paradigm (14)
- marketing planning (46)
- Marketing Review (1)
- marketing strategy (67)
- measurement (26)
- media (2)
- media skills (6)
- Meetings (1)
- Meredith's Musings (18)
- metrics (1)
- mini marketing directors (2)
- mobile marketing (23)
- morality (2)
- networking (3)
- New Marketing Paradigm (9)
- not for profit (2)
- online (54)
- people (39)
- personal development (1)
- philosophy (16)
- Pinterest (3)
- planning (1)
- PR (4)
- presentation skills (9)
- pricing (3)
- print media (1)
- privacy (1)
- product (11)
- proposition (7)
- Purpose (1)
- quotations (85)
- Reading (1)
- recruitment (3)
- relationship marketing (15)
- Richard Branson (1)
- roi (8)
- sales (70)
- Sales Promotion (2)
- Sales Training (1)
- Self Management (1)
- seo (5)
- service (6)
- service sector (2)
- Small Business (13)
- smes (11)
- SMS Marketing (1)
- social marketing (92)
- social media (94)
- social networking (78)
- sponsorship (11)
- start-ups (1)
- Strategy (46)
- Stuff We Like (1)
- Targetting (2)
- Technology (1)
- thinking (13)
- tmb services (13)
- TME (Total Marketing Effect) (7)
- trade shows (1)
- training (6)
- trends (28)
- twitter (27)
- unplanned messages (10)
- utilitarian marketing (1)
- Vocabulary (1)
- Word of Mouth (1)
Our Work
-
Forsyth Barr Stadium At University Plaza Private Sector Fundraising
-
Pampered Properties Small Business Start Up
-
Qualmark Hospitality Performance Assessment & Rating
-
New Zealand America’s Cup Challenge Sponsorship Strategy

Comments