The Marketing Bureau

LONDON - Microsoft has been voted the leading business-facing brand in the world, knocking competitor Google from the number one spot.

First published on www.marketingmag.co.uk  Read more >>

During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed in the U.S.cite cost-effective customer acquisition as their highest concern this year, according to a recent survey from MeritDirect.

First published on www.marketingprofs.com  Read more >>

Over the past year, social networking applications have proliferated across many departments in the corporation.  Sales departments especially are groups where "who you know" can mean the difference between success and failure.

Simon Bradstock takes that thought to the next logical level - it's not just who you know, but who you and your colleagues know that will enable your pipeline to grow.  Read more >>