The Marketing Bureau

Vibram Five Fingers and Eigen Values
by Stephen Denny
First Published on www.marketingprofs.com

Do you know what an eigen value is? "This sentence has five words." That's an eigen value. It's a self-defining entity. Its outputs are identical to itself. If I were to say instead, "This sentence has a lot of words and syllables," that would not be an eigen value because it's subjective. We can debate what "a lot" is or isn't. And that difference is important.

Want to see how an eigen value plays out in real life? Look at Vibram and its FiveFingers shoe. Read more >>

There is only one place money comes from – customers. So, everything your business is, says and does must be geared towards that source.

That was the message delivered in entertaining fashion by The Marketing Bureau CEO, Brian H Meredith, to a full house of more than 130 people at a free marketing seminar in Silverdale’s Rotary House last week. Read more >>

Loosen Up Your Brand
by David Meerman Scott & Brian Halligan

The Grateful Dead carried the love of improvisation they put into their music into many aspects of their business as well—including their branding. Album covers, backstage passes, newsletters, and posters were adorned with rich graphics dripping with color, detail, and imagery. Read more >>

Does Your Brand Have Something Smelly About It?

A Brand is where the relationship exists between a product, service or organisation and its stakeholders as well as the wider community. You have almost certainly given a lot attention to the visual identity of your Brand (you have, haven’t you?). But have you considered some other categories of Brand behaviour that are far more powerful than your logo? Read more >>