The Marketing Bureau

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2011

Question:  

Notwithstanding this prolonged economic struggle in which the world is still engaged, how many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price? Think carefully. Answer honestly. Yes, I am aware of the “cheap is chic” trend that is prevalent right now but are you really a part of that? Read more >>

By Steven Howard  

Corporate reputations matter more than ever. And they have a major impact on the sales performance of brands and products. Read more >>

By Mitch Wagner
First Published on The CMO Site

United States - BP and Goldman Sachs were among the brands that improved the most in the eyes of American consumers in 2011, according to a study by YouGov, which studies brand perception. Read more >>

by Alex Goldfayn 
First Published on hbr.org

I've spent the week in Las Vegas at the Consumer Electronics Show (CES), where billion-dollar companies unveil multi-million-dollar products looking for mainstream popularity, and where start-ups unveil ideas, looking for angles and angels. Read more >>