The Marketing Bureau

Brian H Meredith writes:

A few days ago I sat behind this vehicle at traffic lights - a black Ute and trailer.  Read more >>

3 Examples of How to be Average
by Steve Parker, Jr.
First Published on www.imediaconnection.com

Yep, you read that right. Don’t question a thing. I’m about to tell you that what you’re doing, what you think is so great, is only average. So, sit back in your big leather chair, gaze out your corner office window and say to yourself, “That’s right, I’m a winner! I’m king of the world. I’m the big cheese,” because I’m about to prove you wrong and send your chair spinning. Read more >>

First Published on www.marketingprofs.com

"It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," writes Steve Woodruff at MarketingProfs Daily Fix. "Yet, it would almost seem that many people, when naming their companies or coming up with a tagline, actually adopt that as a goal!"  Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published April 200

Do you know what Brand of batteries the Pink Drummer Bunny represents?   Chances are, according to Sandra Moriarty (“An Introduction to Marketing Communications. An Integrated Approach” Prentice-Hall Publishers 1998) that you might think you do but that 50% of you would wrongly associate the bouncing beauty with Duracell. Read more >>