The Marketing Bureau

Brian H Meredith writes....

My professional hopes as a marketing practitioner are big ones. But simple ones. And not new ones. And as an eternal optimist, I will hold my breath – but not indefinitely. Read more >>

You’re Spending Your Money in All the Wrong Places
by David C. Edelman
First Published on hbr.org 

The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable. Read more >>

At The University of Auckland Business School

Short Courses at The University of Auckland Business School offer relevant, practitioner-focused business and management courses.

Brian H Meredith, CEO of The Marketing Bureau Ltd., has recently joined the faculty of Short Course Presenters, beginning with delivering the Marketing Management Short Course in November. In 2011, Brian will be delivering a further three Marketing related Courses.  Read more >>

We think these are three words that should be present (and often aren’t) in the philosophy, values & vocabulary of any business or organisation. From the day that we breathed life into The Marketing Bureau Ltd., (19 years ago) we have been guided by the remarks of Daniel T Scott and we strive to reflect his thoughts in all that we do.... Read more >>