The Marketing Bureau

by William Arruda
First Published on www.marketingprofs.com

In 2011, my company, Reach Personal Branding,turned 10. In the early years of the business, personal branding was seen as a luxury—reserved for CEOs and entrepreneurs. As personal branding became a little more visible and better understood, marketers jumped on the "brandwagon."  Read more >>

For 2012
By Mike Frey
First Published on www.thecustomercollective.com

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>

And the Power of Point of View
First Published on Knowledge@Wharton

After writer and director M. Night Shyamalan decided to focus the domestic side of his philanthropic foundation on improving public schools in Philadelphia, he spent some time in the classroom teaching English in one of the city's toughest neighborhoods. Most of the students in the class were "bored out of their skulls" until Shyamalan shared the following statistic: "Word for word, I'm the highest paid writer in the world."  Read more >>

First Published on www.fastcompany.com
By FC Expert Blogger Emily Heyward  

As a branding and design consultancy, there are few things more exhilarating than being involved with a startup. But I have also seen some recurring challenges. Namely, when a client is starting a business, everything is top priority, and it is often easy to think "logo" and "design" should come later. Read more >>