The Marketing Bureau


Specialist Marketing & Communications Resourecs

27

May

Better Business. Better Society



CSR – A Gateway to Better Business and A Better Society?


By Brian H Meredith
From the NZBusiness "Marketing Maestro" Archive First published February 2014


CSR – Corporate Social Responsibility – is a term first coined many years ago and has become an established three letter acronym in corporate-speak. But what does it mean? Is it’s vital role in business existence and performance fully understood? And is the belief/philosophy of CSR limited only to “Corporates” or is the philosophy relevant to any business of any shape, size or colour? Read more >>

Comments

Let us know your thoughts
Captcha Image

06

Jan

Spin Doctors. Where Politics & Marketing Meet


By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2013


Spin Doctor n. Slang A person who publicises favourable interpretations of the words and actions of a public figure, especially a politician.  Read more >>

Comments

Let us know your thoughts
Captcha Image

07

Jun

Do Not Leave Home Without This Stuff



By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published June 2013


When we get up in the morning we take a shower, shave some stuff, clean our gnashers and the females amongst us apply makeup (as do some of the men!). Then we carefully ( some more carefully than others), choose what to wear, make sure our shoes are clean, perhaps apply a fragrance and, finally, stand in front of the mirror to ensure that we are happy with what others are going to see. Read more >>

Comments

Let us know your thoughts
Captcha Image

28

May

When Disaster Strikes



How Do You Regain Customer Trust?

By Richard Owen
First Published on mycustomer.com


Brands can, and do, come up against issues and crises that unfortunately can crop up at any time. How these issues are dealt with is one thing, but equally important is how organisations listen to their customers and understand them in the period afterwards to re-build trust.  Read more >>

Comments

Let us know your thoughts
Captcha Image