The Marketing Bureau

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

The world's most valued brands are recovering from the recession faster than the Standard & Poor's 500 as a whole :  the BrandZ* Top 100 brands have returned a 28% higher yield than the S&P 500, and are becoming profitable ahead of the market, according to Millward Brown.

First published on www.marketingprofs.com Read more >>

The world of social media talks quite highly of Turkish Airlines. They seem to operate a good airline with which many pasengers are pleased. But their marketing? Well, that seems to be another story. Read more >>

What happends when consumers stereotype Not For Profit and For Profit organisations?

First Published on Knowledge@Wharton Read more >>