The Marketing Bureau


Specialist Marketing & Communications Resourecs

27

May

Brand Advocates



5 Surprising Facts

by Rob Fuggetta
First Published on imediaconnection.com


Marketers’ interest in Brand Advocates is hot, hot, hot. Driving advocacy and loyalty is the #1 digital priority for CMOs across the world, according to a recent IBM study. (“From Stretched to Strengthened.”) Read more >>

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12

Feb

KiwiYo - A Social Media Success Story



By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2013 


It’s new. It’s growing in popularity and it’s reinventing just about every aspect of communications in our business and personal lives. It’s dynamic. It’s chaotic. And it’s still frightening the life out of many marketers. From the CMOs (Chief Marketing Officers) of multinational brands to the owner/operators of our smallest businesses, there is fear, confusion and uncertainty. It is Social Media and its’ spawning of the concept of Social Marketing. Read more >>

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08

Feb

The Icarus Deception



By Danyl Bosomworth
First Published on mycustomer.com


I recently attended Seth Godin's presentation around his new book, the The Icarus Deception, a Penguin Live event. I've been meaning to sit down and consider what I learned from it so that I could share it, so here are my key learnings from the man himself.... Read more >>

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15

Jan

7 Pitfalls of a Modern-Day Brand



by Matthew Turner
First Published on marketingprofs.com


The world is small. Right now I'm talking to you and you may be thousands of miles away. Yet you can leave a comment and I can reply in minutes. Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Read more >>

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