The Marketing Bureau

...and Thought We’d Share With You

An irregular and random posting of things in the world of business and marketing that all of us here at The Marketing Bureau like and want to share  Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published May 2010

Just been for a cup of tea and a lie down. Tired? No, not really. Just a bit nauseous. Might just book a few days away in the Home for the Bewildered. Read more >>

First Published on www.marketingmag.co.uk 

Nike has been linked to the World Cup more than any of the tournament's official sponsors, despite not being an official sponsor of the event, due to a successful TV campaign, according to a new report.  Read more >>

The Dangerous Disconnect Between Rhetoric and Reality at a Time of Crisis
First Published on www.knowledge.wharton.upenn.edu

BP's flawed handling of the environmental crisis in the Gulf of Mexico is creating an identity crisis for the company. The gap between its stated commitment to environmental responsibility and its slow and stumbling reaction to the oil spill disaster exposes its top management as tone deaf and seemingly indifferent to the deep damage being done to the company's brand.

Two management professors -- Hamid Bouchikhi of the ESSEC Business School in France and John R. Kimberly of the Wharton School -- wrote about BP's equally faulty treatment of the 2005 explosion at the Texas City, Texas refinery in their book, The Soul of the Corporation: How to Manage the Identity of Your Company. Now they offer six steps that BP should have taken this time around to mitigate the damage -- and that other companies should consider when it's their turn to cope with crisis.  Read more >>