The Marketing Bureau

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published May 2002

As New Zealand continues, mostly apace, to mature and join the real world (from which we, for better or worse, protected ourselves for so long) in so many aspects of life, there remain a few aspects of our maturation that remain brick walls for us. Read more >>

By Kent Speakman
First Published on imediaconnection

In today's face-paced world of digital media, no matter if we work for an agency or innovative platform, cutting through the clutter and just getting noticed is hard enough. Making the sale, completing a successful pitch, or even getting your foot in the door is becoming evermore difficult. To win friends and influence people today, we need to be the exception to the norm, build better relationships, stand out further, and charm our way to working with and keeping the ultimate client.  Read more >>

By Steven Howard
First Published on www.responsibilityblog.com

Here's some research Qantas CEO Alan Joyce probably wished he had read before he decided to shut down the airline's entire fleet two weekends ago. Read more >>

Recession-Weary Consumers Take Discounts to the Extreme
First Published on knowledge@wharton

United States - Before Joanie Demer even sets foot in a grocery store, she thoroughly maps out her game plan. First, Demer, a married mother of two, gets her hands on several of the glossy circulars from her local Sunday newspaper and files away a few copies of each coupon inside. Next, she checks her favorite Internet coupon aggregators -- Smart source.com, Redplum.com, as well as her own site, TheKrazyCouponLady.com -- for printable coupons. She scours Facebook and company websites for other deals and uploads barcodes for vouchers to her smartphone. Read more >>