The Marketing Bureau


Specialist Marketing & Communications Resourecs

21

Dec

Brand Control To Major Tom

The New Rules of Brand Management according to Roger Sametz
Yes, the new age of extreme participation is a challenge for brand managers. No, you haven't lost control. Read more >>

Comments

Let us know your thoughts
Captcha Image

15

Dec

Accenture Terminates Tiger Woods Sponsorship


New York—In a brief statement released on Monday (NZ Time), Accenture announced that it has terminated its sponsorship agreement with Tiger Woods. Read more >>

Comments

Let us know your thoughts
Captcha Image

03

Dec

8 Critical Brand DNA Questions


What compels your customers to come back for more is your brand’s ability to deliver a consistent, distinctive and relevant experience for all stakeholders. At the core of this is your Brand and its DNA.

To create the desired brand experience, you must first define the specifics of your brand then articulate it to your employees so that they are crystal clear on it: Communicate! Communicate! Communicate!

We invite you to take the next 15 minutes, courtesy of Carol Chapman, Principal and Co-Founder of The Brand Ascension Group, to work ON your brand and answer the following eight questions. These questions are designed to help you glean some insight into your distinctive Brand DNA.  Read more >>

Comments

Let us know your thoughts
Captcha Image

17

Nov

Clean Me!

A classic mixed message which is remarkably common...
... liveried vehicles which send completely the wrong message for the business concerned  Read more >>

Comments
James commented on 18-Nov-2009 09:13 AM
This is your first comment.

Let us know your thoughts
Captcha Image