The Marketing Bureau


Specialist Marketing & Communications Resourecs

20

Dec

Experiential Advertising This Christmas



by Claire Hutchings
First Published on imediaconnection.com


United Kingdom - I wrote a post recently on the iD Experiential blog about how many brands have been trying something a little different this Christmas to interact with consumers in the hope that they can build longer-term relationships with them. Read more >>

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19

Dec

How To Tell Your Brand's Story



Four Questions You Must Answer

by Beth McKenna  
First Published on marketingprofs.com


Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it. Read more >>

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14

Dec

Few Marketers Do Consistent Brand Building



First Published on btobonline.com

Cambridge, Mass—While 100% of marketers surveyed agreed that brand building is a companywide effort that requires all employees to be brand ambassadors, only 40% said they have a consistent approach to brand building, according to a report from Forrester Research.  Read more >>

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05

Oct

Shady Brand Tactics That Work



By Sean X
First Published on
imediaconnection.com

When there are numerous people who want to "stand out" within a company (and show that they can help the brand perform) they tend to push for the ideas that generate more sales -- no matter what the cost. More revenue (and more anything, for that matter) often creates a culture where the shady tactic is not only permitted, but admired.  Read more >>

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