The Marketing Bureau

....Marketing
By Doug Edwards
First Published on www.imediaconnection.com 

The following is an excerpt from "I'm Feeling Lucky," by Doug Edwards. Edwards, former Google employee no. 59, offers a first-ever inside view of the titanic company. In this excerpt, Edwards discusses his attempts at formulating Google's marketing plan.  Read more >>

In The Minds of Brands, Finds Study
by Sarah Shearman,
First Published on www.marketingmagazine.co.uk

United Kingdom : Seven out of 10 marketers believe their CEO understands the importance of social media, while nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas Media Social.  Read more >>

By Michael Hess  
First Published on bnet.com

Good companies demonstrate that they love customers. Really good companies show that they love their employees just as much. Stellar companies include suppliers in their circle of love. Read more >>

By Jon Vanzile
First Published on www.btobonline.com

Customer service and social media are like “peanut butter and chocolate,” said Paul Dunay, CMO of social analytics company Networked Insights. “They're meant to go together.” But that doesn't mean many companies are doing it right.  Read more >>