The Marketing Bureau


Specialist Marketing & Communications Resourecs

04

Oct

"Moral Decoupling"



How Consumers Justify Supporting a Tarnished Brand

First Published on knowledge@wharton  

Wharton marketing professor Americus Reed and doctoral students Amit Bhattacharjee (now a visiting professor at Dartmouth) and Jonathan Berman were chatting at the department holiday party when the conversation turned to current events. It was December 2009, and the hottest topic of the day was the Tiger Woods scandal. The golf prodigy with the squeaky-clean image had just confessed to infidelity in a tangled drama that cost Woods, at the time the highest-paid athlete in the world, millions of dollars in dropped endorsements. Read more >>

Comments

Let us know your thoughts
Captcha Image

11

Sep

What To Say?



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published September 2012


What to say? What to say? Another deadline is approaching like a freight train and I am stressed. So much to say but where to start? Read more >>

Comments

Let us know your thoughts
Captcha Image

28

Aug

What's Wrong With Microsoft's New Logo



And How To Avoid The Same Mistakes

By Jason Fell
First Published on entrepreneur.com  


Tech giant Microsoft has revamped its corporate logo for the first time in 25 years. The new design was unveiled this week and has received a range of criticism online. Some describe the new logo as clean and simple, while others are calling it an outright failure. Read more >>

Comments

Let us know your thoughts
Captcha Image

11

Jul

Why Scarcity Sells



By John Burgstone
First Published on inc.com


When customers have to struggle to get their hands on something, they value it more--and they'll pay more to get it. Every entrepreneur needs to develop a competitive advantage. Here's one to try: Make your product scarce--and charge a premium for it. Read more >>

Comments

Let us know your thoughts
Captcha Image