The Marketing Bureau

The truth about odd agencies
By Tim Loc
First Published on www.imediaconnection.com

Once every clear Sunday, my friends and I stroll through the beer section at BevMo. It's a daunting task. We wander through the stretch of aisles without knowing what to expect. Though, eventually, we'll stop at an item like "Old Speckled Hen" or "Hair of the Dog." Someone says, "Hey, I wonder what 'Hair of the Dog' tastes like," and the rest of us will nod in agreement, affirming our collective interest. Read more >>

New York—Google is the No. 1 brand in Millward Brown Optimor's ranking of the top 100 most valuable global brands, with an estimated brand value of $114 billion. Read more >>

The Two-Way Relationship between a Brand and its Place of Origin
First published on www.wharton.universia.net

Pepe Jeans London, Custo Barcelona and Evian water (based on the town of Evian-les-Bains) are just some examples of how corporate brands based on place names can make those brands more competitive. The relationship goes in both directions, according to Gildo Seisdedos, professor at the Instituto de Empresa, and Cristina Mateo, a consultant at Madrid City Council, who recently studied the contribution that location-based brands make to successful management in the global marketplace. Read more >>

First Published on www.marketingprofs.com
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Read more >>