by Belle Kwan
First Published on www.marketingmag.com.au
Australia - Do advertisements work for you? When you flip through your weekend paper, do spot red callouts screaming big promotions entice you to jump into the car and do some shopping at Woolies, Kmart or ALDI? Read more >>
13
Sep
Newspaper Ads Succeed in Effectiveness
13
Sep
Building and Measuring Loyalty
Ex Tesco Boss Shares His Wisdom
First Published on www.mycustomer.com
United Kingdom : Knighted for services to retailing, and renowned for transforming the supermarket industry in Britain by growing Tesco to the largest chain in the country through innovative customer loyalty incentives such as the Clubcard, few are better qualified to talk about loyalty and customer-focused initiatives than Sir Terry Leahy. Read more >>
Comments
An interesting article and how can you argue with the success? Living in the UK I had to shop at Tesco and Sainsbury's not by choice but out of necessity, in the UK other than M&S there is no reasonable choice on offer. In the early 90s, Sainsbury's above
all was a really very pleasant experience. Today, when I enter either a Tesco or a Sainsbury's, my experience is the feeling and the imagining that I'm entering an insane asylum. The blandness, the lack of the variety and the presentation is in my view approaching
old USSR style banality ... I know because I've been there. And my experience is no exaggeration. It's almost tragic to witness the degenerative contrast in shopping experience in the UK that has occurred in just 15 years. When I go shopping especially in
a supermarket I want both a comfortable and an enjoyable experience that includes a wide variety of choice. I don't to feel that I am locked into a quasi insane asylum. But ... both the Tesco and Sainsbury's results very clearly show that these meager offerings
are all that customers want and desire. Otherwise it would be different. And in all that we as marketers must pay very close attention.
all was a really very pleasant experience. Today, when I enter either a Tesco or a Sainsbury's, my experience is the feeling and the imagining that I'm entering an insane asylum. The blandness, the lack of the variety and the presentation is in my view approaching
old USSR style banality ... I know because I've been there. And my experience is no exaggeration. It's almost tragic to witness the degenerative contrast in shopping experience in the UK that has occurred in just 15 years. When I go shopping especially in
a supermarket I want both a comfortable and an enjoyable experience that includes a wide variety of choice. I don't to feel that I am locked into a quasi insane asylum. But ... both the Tesco and Sainsbury's results very clearly show that these meager offerings
are all that customers want and desire. Otherwise it would be different. And in all that we as marketers must pay very close attention.
12
Sep
Screen and Street Appeal
Building a Business to Thrive Online and Offline
by Bill Post
First Published on www.marketingprofs.com
You don't have to travel far to get to the world's largest shopping mall. In fact, it's on your computer screen. You can find any product you want or any service you need. And you can do it anytime that's convenient. Of course, I'm talking about the Internet. Read more >>
Comments
Post has no comments.14
Jun
The Perils of Vehicle Livery
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published June 2011
I spend a lot of time driving on Auckland’s Northern Motorway and I am increasingly struck by the volume of unplanned marketing messages that are being sent on that highway on a daily basis. Read more >>
Comments
Great work Brian!! This should be forwarded to a few other well know companies! You have said it all! I believe we feel totally protected inside our vehicles and forget all about the company logo emblazoned on the outside of said vehicle! Keep up the fab
newsletters. Kate :)
newsletters. Kate :)
Just love reading your column each week, and had to read this being about signwritten vehicles - our speciality. Had a laugh, as I notice every signwritten vehicle as I drove around the North SHore & Hibisicus Coast and have thought the same thoughts many
times. Karen
times. Karen
Archive
Tags
- advertising (60)
- b2b (13)
- brand (104)
- brand behaviour (92)
- business (47)
- business planning (17)
- business success (43)
- charity (4)
- christmas (1)
- collaboration (4)
- competition (9)
- competitive intelligence (2)
- consultant (1)
- consultants (4)
- consumer empowerment (7)
- consumer trends (37)
- corporate culture (15)
- crisis communications (10)
- crisis marketing (7)
- crm (36)
- customer centricity (91)
- customer engagement (107)
- customer experience management (96)
- customer service (99)
- digital media (71)
- e-marketing (78)
- ethics (22)
- facebook (33)
- featured service line (1)
- finance (2)
- for profit (3)
- fundraising (3)
- future of marketing (12)
- glossary (1)
- Google (9)
- governance (4)
- great business (15)
- humour (34)
- innovation (25)
- LinkedIn (3)
- management (43)
- marcoms (123)
- market orientation (12)
- market research (22)
- marketing (136)
- marketing audit (7)
- marketing concept (22)
- marketing consultant (3)
- Marketing News (14)
- marketing paradigm (13)
- marketing planning (43)
- marketing strategy (62)
- measurement (24)
- media skills (2)
- Meredith's Musings (18)
- mini marketing directors (2)
- mobile marketing (20)
- New Marketing Paradigm (9)
- not for profit (2)
- online (47)
- people (33)
- philosophy (16)
- presentation skills (6)
- print media (1)
- product (11)
- proposition (7)
- quotations (80)
- recruitment (3)
- relationship marketing (13)
- roi (8)
- sales (44)
- seo (4)
- service (6)
- service sector (2)
- Small Business (12)
- smes (9)
- social marketing (65)
- social media (66)
- social networking (55)
- sponsorship (9)
- Strategy (39)
- Stuff We Like (1)
- thinking (12)
- tmb services (13)
- TME (Total Marketing Effect) (6)
- trade shows (1)
- training (6)
- trends (28)
- twitter (23)
- unplanned messages (10)
Our Work
-
Oracle Sales Strategy
-
New Zealand America’s Cup Challenge Sponsorship Strategy
-
Pampered Properties Small Business Start Up
-
Mahurangi River Winery & Restaurant Marketing Strategy Development
Comments
Post has no comments.