The Marketing Bureau

By Luca S. Paderni
First Published on www.imediaconnection.com  

Brand loyalty programs have been in use since 1929, when (U.S. Brand ) Betty Crocker launched the first ever purchase-based loyalty scheme, rewarding customers who bought the brand's flour with a coupon for Oneida cutlery. Read more >>

Driven By Trust, Communications And Experiences - Study
by Cath Everett
First Published on www.mycustomer.com  

United Kingdom - Trust drives up to 44% of customer loyalty in a brand, with communications, management policies and practices as well as consumers’ previous experience all playing their part. Read more >>

Through Customer Experience
by Wayne Marks
First Published on www.marketingprofs.com

Differentiating a brand in today's market requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on experience as well. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published August 2003

Many readers will recall that Albany, on Auckland's North Shore, was struck by a tornado a couple of weeks ago with much of the damage being done to parts of what was, originally, called the Albany Supa Centre. Whilst Bill Bryson and I would not, of course, wish this frightening weather event on anyone or anywhere, we are certainly guilty of not beings fans of places like the Albany Supa Centre. The following NZ Business column from 2003 will provide an insight into why.... Read more >>