The Marketing Bureau

Does Your Brand Have Something Smelly About It?

A Brand is where the relationship exists between a product, service or organisation and its stakeholders as well as the wider community. You have almost certainly given a lot attention to the visual identity of your Brand (you have, haven’t you?). But have you considered some other categories of Brand behaviour that are far more powerful than your logo? Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published May 2010

Just been for a cup of tea and a lie down. Tired? No, not really. Just a bit nauseous. Might just book a few days away in the Home for the Bewildered. Read more >>

Shout It From The Rooftops? I Don’t Think So!

It might just be that I am an ageing, grumpy old bugger. It might just be my imagination It might just be something wrong with my television Or it might not be any of those things Read more >>

First Published on www.marketingmag.co.uk 

Nike has been linked to the World Cup more than any of the tournament's official sponsors, despite not being an official sponsor of the event, due to a successful TV campaign, according to a new report.  Read more >>