The Marketing Bureau


Specialist Marketing & Communications Resourecs

11

Apr

Fat People To Pay More To Fly



Good Business or Bad Customer Relations?


First Published on knowledge@wharton

When Samoa Air last week announced it was going to start charging people for airline tickets based on their weight -- a concept that Samoa Air CEO Chris Langton defended in news reports as "the fairest way of traveling with your family or yourself" -- it set off a flurry of comments, some supportive, some not.  Read more >>

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15

Jan

7 Pitfalls of a Modern-Day Brand



by Matthew Turner
First Published on marketingprofs.com


The world is small. Right now I'm talking to you and you may be thousands of miles away. Yet you can leave a comment and I can reply in minutes. Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Read more >>

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20

Dec

Experiential Advertising This Christmas



by Claire Hutchings
First Published on imediaconnection.com


United Kingdom - I wrote a post recently on the iD Experiential blog about how many brands have been trying something a little different this Christmas to interact with consumers in the hope that they can build longer-term relationships with them. Read more >>

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19

Dec

How To Tell Your Brand's Story



Four Questions You Must Answer

by Beth McKenna  
First Published on marketingprofs.com


Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it. Read more >>

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