The Marketing Bureau

Good Business or Bad Customer Relations?

First Published on knowledge@wharton

When Samoa Air last week announced it was going to start charging people for airline tickets based on their weight -- a concept that Samoa Air CEO Chris Langton defended in news reports as "the fairest way of traveling with your family or yourself" -- it set off a flurry of comments, some supportive, some not.  Read more >>

by Matthew Turner
First Published on marketingprofs.com

The world is small. Right now I'm talking to you and you may be thousands of miles away. Yet you can leave a comment and I can reply in minutes. Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Read more >>

by Claire Hutchings
First Published on imediaconnection.com

United Kingdom - I wrote a post recently on the iD Experiential blog about how many brands have been trying something a little different this Christmas to interact with consumers in the hope that they can build longer-term relationships with them. Read more >>

Four Questions You Must Answer
by Beth McKenna  
First Published on marketingprofs.com

Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it. Read more >>