The Marketing Bureau

When Employees Behave Badly on Social Media  
By Mitch Wagner
First Published on The CMO Site

A maverick employee gets on social media and says something damaging to the brand. He complains about the boss, the working conditions, says something outrageously offensive, or undermines the business model. Welcome to your marketing crisis for the day. Read more >>

By Steven Howard  

Corporate reputations matter more than ever. And they have a major impact on the sales performance of brands and products. Read more >>

By Mitch Wagner
First Published on The CMO Site

United States - BP and Goldman Sachs were among the brands that improved the most in the eyes of American consumers in 2011, according to a study by YouGov, which studies brand perception. Read more >>

by William Arruda
First Published on www.marketingprofs.com

In 2011, my company, Reach Personal Branding,turned 10. In the early years of the business, personal branding was seen as a luxury—reserved for CEOs and entrepreneurs. As personal branding became a little more visible and better understood, marketers jumped on the "brandwagon."  Read more >>