By Luca S. Paderni
First Published on www.imediaconnection.com
Brand loyalty programs have been in use since 1929, when (U.S. Brand ) Betty Crocker launched the first ever purchase-based loyalty scheme, rewarding customers who bought the brand's flour with a coupon for Oneida cutlery. Read more >>
13
Jun
Why Your Brand Loyalty Is Failing
13
Jun
Customer Loyalty
Driven By Trust, Communications And Experiences - Study
by Cath Everett
First Published on www.mycustomer.com
United Kingdom - Trust drives up to 44% of customer loyalty in a brand, with communications, management policies and practices as well as consumers’ previous experience all playing their part. Read more >>
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Jun
How To Differentiate Your Brand
Through Customer Experience
by Wayne Marks
First Published on www.marketingprofs.com
Differentiating a brand in today's market requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on experience as well. Read more >>
Comments
Post has no comments.17
May
Lessons From Sony's PSN crisis
Posted by Neil Davey
First Published on www.mycustomer.com
Sony's network breach has been huge news and it is threatening to cause long-term damage to the Sony brand, particularly in light of criticism over its handling of the attack. So what can we learn from this crisis? Read more >>
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