The Marketing Bureau

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published October 2006

So much is talked and written about customer service as a core business concept that the term has become frankly, trite. What a tragedy.  Read more >>

And the Power of Point of View
First Published on Knowledge@Wharton

After writer and director M. Night Shyamalan decided to focus the domestic side of his philanthropic foundation on improving public schools in Philadelphia, he spent some time in the classroom teaching English in one of the city's toughest neighborhoods. Most of the students in the class were "bored out of their skulls" until Shyamalan shared the following statistic: "Word for word, I'm the highest paid writer in the world."  Read more >>

By Steven Howard
First Published in “Monday Morning Marketing Memo #257”

At the start of the year I shared with Monday Morning Marketing Memo readers the 11 major marketing trends that required the greatest attention of both small business owners and large corporate marketers. These were the ones, I suggested, that you needed to focus on and not let other faddish topics distract you.  Read more >>

First Published on www.tvnz.co.nz

As unions bunkered down for a process of arbitration with Qantas, the airline faced a new PR disaster over a Twitter campaign. Read more >>