The Marketing Bureau

Is "Thank You" in Your B2B Marketing Strategy?

In a post at the Marketing Interactions blog, Ardath Albee tells the story of a phone call from a favorite charity, and an inarticulate young man who explained that he wasn't calling to ask for a donation. His purpose, though, was not immediately clear. Read more >>

As Toyota struggles to repair customer trust and its brand reputation in the wake of its vehicle recalls, Neil Davey explores what went wrong - and what we can learn from it.

First published on www.mycustomer.com
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If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

The world of social media talks quite highly of Turkish Airlines. They seem to operate a good airline with which many pasengers are pleased. But their marketing? Well, that seems to be another story. Read more >>