The Marketing Bureau

Heinz Turns Facebook Flub Into Engagement Flurry
By Christopher Heine 
First Published on www.clickz.com

United States - Heinz has increased its Facebook likes by 40,000 since telling the New York Times three weeks ago that it would exclusively sell a new product for a limited time on the social site. For social media marketers, it seemed like a brilliant play. But then a major hiccup ensued earlier this week. Read more >>

First Published on www.fastcompany.com
By FC Expert Blogger Emily Heyward  

As a branding and design consultancy, there are few things more exhilarating than being involved with a startup. But I have also seen some recurring challenges. Namely, when a client is starting a business, everything is top priority, and it is often easy to think "logo" and "design" should come later. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published May 2002

As New Zealand continues, mostly apace, to mature and join the real world (from which we, for better or worse, protected ourselves for so long) in so many aspects of life, there remain a few aspects of our maturation that remain brick walls for us. Read more >>

By Kent Speakman
First Published on imediaconnection

In today's face-paced world of digital media, no matter if we work for an agency or innovative platform, cutting through the clutter and just getting noticed is hard enough. Making the sale, completing a successful pitch, or even getting your foot in the door is becoming evermore difficult. To win friends and influence people today, we need to be the exception to the norm, build better relationships, stand out further, and charm our way to working with and keeping the ultimate client.  Read more >>