The Marketing Bureau

From The "How Not To Do It" Archives
First published on www.businessballs.com

For very many years the UK government department responsible for business was called the DTI - Department for Trade and Industry. Until someone (presumably a “new” broom” of some sort), got stuck into a “sweep clean”. And everything changed. Read more >>

by Brian H Meredith

Our mum’s told us to look after the pennies and the pounds would take care of themselves. I think they were wrong, actually, but they were undoubtedly well intentioned. However, in a truly market oriented business, this general principle should lead to a much more significant spin off – yes, DO sweat the small stuff. And here’s why. Read more >>

by Brian H Meredith

Enjoying my usual (albeit clichéd) Sunday morning ritual of latté and newspapers, I was struck by an item in the Sunday Star Times “Sunday” Magazine.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published April 2006

“Every year there’s a game of soccer between our marketing department and support staff. And every year, the support staff win. Or so they thought – until the spin doctors took over and this was the outcome....." Read more >>