
by Matthew Chapman
First Published on www.marketingmagazine.co.uk
The sad passing of Apple co-founder and former chief executive Steve Jobs has seen him lauded for being a "visionary". His genius took Apple from the brink of collapse in 1997, to become one of the most influential companies in the world. Read more >>
25
Oct
5 Ways Steve Jobs Changed Marketing
20
Oct
Just Jucy

by Dwight Whitney
Originally published in NZ Marketing January-February 2011
Jucy rentals isn’t just a tourism business. It’s a marketing company. And, if co-founder, chief executive and recently crowned Ernst & Young entrepreneur of the year Tim Alpe has his way, it’s only just getting started. Dwight Whitney discovered how savvy marketing, a desire for innovation and a sassy dame by the name of Lucy helped his company rise above the rentals rabble Read more >>
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Oct
CMOs Fail To Cope With....

....Real Time Brand Conversations, Says IBM
by Matthew Chapman
First Published on www.marketingmagazine.co.uk
United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>
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Post has no comments.14
Oct
Social Media "A Long Term Investment"

In The Minds of Brands, Finds Study
by Sarah Shearman,
First Published on www.marketingmagazine.co.uk
United Kingdom : Seven out of 10 marketers believe their CEO understands the importance of social media, while nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas Media Social.
Read more >>
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