by Rachel Fielding
First Published on www.mycustomer.com
United Kingdom - The UK’s top etailers are struggling to engage customers with dynamic and relevant content, and a fifth of online retailers fail to communicate with customers over email at all, even after they have actively signed up to receive emails. Read more >>
11
Oct
Brands Struggling With Email Content
26
Sep
Have You Hugged Your Supplier Today?
By Michael Hess
First Published on bnet.com
Good companies demonstrate that they love customers. Really good companies show that they love their employees just as much. Stellar companies include suppliers in their circle of love. Read more >>
Comments
Post has no comments.23
Sep
Social + Service = Happy Customers
By Jon Vanzile
First Published on www.btobonline.com
Customer service and social media are like “peanut butter and chocolate,” said Paul Dunay, CMO of social analytics company Networked Insights. “They're meant to go together.” But that doesn't mean many companies are doing it right. Read more >>
Comments
Post has no comments.23
Sep
The ROI of Humble Pie
By Ariella Brown
First Published on www.thecmosite.com
When your company has made a mistake, offering a proper apology is not just the right thing to do. It can pay big dividends. Read more >>
Comments
Post has no comments.Archive
Tags
- advertising (60)
- b2b (13)
- brand (104)
- brand behaviour (92)
- business (48)
- business planning (17)
- business success (44)
- charity (4)
- christmas (1)
- collaboration (4)
- competition (9)
- competitive intelligence (2)
- consultant (1)
- consultants (4)
- consumer empowerment (7)
- consumer trends (37)
- corporate culture (15)
- crisis communications (10)
- crisis marketing (7)
- crm (36)
- customer centricity (91)
- customer engagement (107)
- customer experience management (96)
- customer service (99)
- digital media (71)
- e-marketing (78)
- ethics (22)
- facebook (33)
- featured service line (1)
- finance (2)
- for profit (3)
- fundraising (3)
- future of marketing (12)
- glossary (1)
- Google (9)
- governance (4)
- great business (15)
- humour (34)
- innovation (25)
- Leadership (1)
- LinkedIn (3)
- management (44)
- marcoms (123)
- market orientation (12)
- market research (22)
- marketing (136)
- marketing audit (7)
- marketing concept (22)
- marketing consultant (3)
- Marketing News (14)
- marketing paradigm (13)
- marketing planning (43)
- marketing strategy (62)
- measurement (24)
- media skills (2)
- Meredith's Musings (18)
- mini marketing directors (2)
- mobile marketing (20)
- New Marketing Paradigm (9)
- not for profit (2)
- online (47)
- people (33)
- philosophy (16)
- presentation skills (6)
- print media (1)
- product (11)
- proposition (7)
- quotations (80)
- recruitment (3)
- relationship marketing (13)
- roi (8)
- sales (44)
- seo (4)
- service (6)
- service sector (2)
- Small Business (12)
- smes (9)
- social marketing (65)
- social media (66)
- social networking (55)
- sponsorship (9)
- Strategy (39)
- Stuff We Like (1)
- thinking (12)
- tmb services (13)
- TME (Total Marketing Effect) (6)
- trade shows (1)
- training (6)
- trends (28)
- twitter (23)
- unplanned messages (10)
Our Work
-
Airwork Holdings Marketing Audit ; Strategy Development
-
University of Auckland Business School Marketing Short Course Development & Implementation
-
NZIM (New Zealand Institute of Management) Course Development and Delivery
-
Solid Energy Crisis Communications :: Strategy & Training
Comments
Post has no comments.