The Marketing Bureau

By Brian Monahan
First Published on www.imediaconnection.com

Advances in underlying technology and consumer adoption assure that the pace of change in the marketing industry will continue to accelerate. From our perspective sitting at the crossroads of technology, consumer behaviour, and marketing effectiveness, here are five trends worth watching. Read more >>

Says Estee Lauder’s William Lauder
First Published on knowledge@wharton

To William Lauder, any talk about consumers centers on the word "she." About 95% of the customers of Estée Lauder -- the cosmetics and beauty products giant founded by, and named after, Lauder's grandmother, are women.  "In my world, women are the dominant decision makers for what we do every day," Lauder said during a recent Wharton Leadership Lecture.  Read more >>

The Upsides and Pitfalls of Celebrity Brands
First Published on knowledge@wharton

United States - A little over 25 years ago, Kmart teamed up with Jaclyn Smith, the onetime Breck Shampoo Girl and star of TV's Charlie's Angels, for an exclusive line of fashionable, reasonably priced clothing and accessories. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published September 2004

Little seems to have changed since this column was published 7 years ago. Mrs Meredith recently tried, once again, to desert the car and head for the bus. And her experience was remarkably similar to that described here. Read more >>