The Marketing Bureau

Business confidence is perking up, but only slightly, according to a bank survey.  Read more >>

Kodak's 30-year Slide into Bankruptcy
First Published on Knowledge@Wharton

As Eastman Kodak begins to adapt to the challenges of bankruptcy, David A. Glocker's company, Isoflux, is expanding -- thanks to technology he developed in Kodak's research labs. He didn't steal anything. In fact, before he founded Isoflux with Kodak's blessing in 1993, Glocker approached his managers at the company and suggested they market the coating process he had developed.  Read more >>

Building Businesses That Turn Entire Industries On Their Heads
By Krishna 'Kittu' Kolluri
First Published on www.fastcompany.com

As an entrepreneur turned VC, I’ve never been particularly interested in incremental, evolutionary improvements to an existing business model. Yes, sometimes a better mousetrap is what’s truly needed, and from that need springs improvements in technology, products, or services that lead to a very viable business. But it’s not what gets me up in the morning, or what keeps me up at night. Read more >>

11 Questions To Ask Yourself
By Michael Carney
First Published in Michael Carney’s Marketing Week

An interesting and useful insight into some of the issues that you will need to address in your Marketing Planning courtesy of Michael Carney. Read more >>