The Marketing Bureau

Brian H Meredith writes....

My professional hopes as a marketing practitioner are big ones. But simple ones. And not new ones. And as an eternal optimist, I will hold my breath – but not indefinitely. Read more >>

By Bronwyn Simmonds
First Published on www.flyingsolo.com.au

Business ideas are so cheap you can get a dozen of ‘em for a dime. But how do you bridge the gap between business inspiration and results?  Read more >>

by Rosabeth Moss Kanter
First Published on www.hbr.org

Are you ready for the new era of end-to-end responsibility? It’s no longer good enough to do your job well, satisfy customers, and generate financial returns. In the future you will be held accountable for the supplies you use and where they came from, what your customers do with their purchase and whether it improves their lives, and the costs and benefits to the countries and communities touched along the way. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published June 2010

First, a warning and an apology. This is a rant.

You would think, wouldn’t you, that as businesses struggle to cope with, survive and emerge from, a global economic crisis that they might get better at the fundamentals? You would think, wouldn’t you, that when the number of unemployed reach the levels that they have in the past couple of years, that the increase in choice available to employers might result in a better quality of human resource? You would think, wouldn’t you, that as we move further into the 21st Century and the concept of business racks up more and more experience as each year goes by, that businesses might finally grasp the simple reality that there is only one place their money comes from?

 Read more >>