The Marketing Bureau


Specialist Marketing & Communications Resourecs

12

Jan

Preparing Your 2012 Marketing Plan?



11 Questions To Ask Yourself

By Michael Carney
First Published in
Michael Carney’s Marketing Week

An interesting and useful insight into some of the issues that you will need to address in your Marketing Planning courtesy of Michael Carney. Read more >>

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07

Nov

7 Tips For Drafting Your First Marketing Budget


By Chuck Boyce
First Published on
www.marketingplaninfo.com

Throwing together a marketing budget is easy but if you really want to ensure the success of a new enterprise you will take the time to do your homework and create a marketing budget that doesn’t just look good on paper but will really maximize your resources and revenues. Let’s take a look at a few tips for creating a great marketing budget Read more >>

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01

Nov

How My Beanbag Can Help Your Business


By Sam Leader
First Published on
www.flyingsolo.com.au

When I grow up, I’m getting a proper sofa. In the meantime, I like to lounge on beanbags. Sit back and relax as I draw a surprising analogy with business. Read more >>

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17

Oct

An Inside Look At Google's Approach To....


....Marketing

By Doug Edwards
First Published on www.imediaconnection.com 


The following is an excerpt from "I'm Feeling Lucky," by Doug Edwards. Edwards, former Google employee no. 59, offers a first-ever inside view of the titanic company. In this excerpt, Edwards discusses his attempts at formulating Google's marketing plan.  Read more >>

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