The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published October 2004

Growth (and the demand for it) must surely be one of the most omnipresent pressures facing managers today and it is a pressure which I have explored in this column before.

The solutions of the past are no longer adequate. Re-engineering to cut costs is less likely today than perhaps ever before — many companies have so little fat left to cut. Yet, more than ever, senior management is being pressured to grow their bottom line. In many instances, this is going to need more than simply adding to the product line or the services offered. Read more >>

First Published on www.marketing.about.com

Are you spending time marketing your product, but still not selling as much as you would like? Marketing Guide, Laura Lake shares some basics that too many businesses miss in trying to find the answer to this question Read more >>

In a small or medium sized business where resource can be scant and expertise limited, marketing is often avoided as a concept that is best suited to the corporates. In reality, marketing is a vital concept, philosophy and practice in any business of any type or size. The following 10 Tips are not the complete picture but should get you thinking about some of the things that really do matter in your business.

First Published on www.marketingsurvivalkit.com Read more >>

A 12 Step Guide.
Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

First Published on www.marketingprofs.com Read more >>