The Marketing Bureau

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2001

Ten years ago, Brian H Meredith had a bit of a rant about advertising. Has anything changed? "Not much" says Brian. What do you think?....

The vagaries of Magazine deadlines over the end of year period are such that I am writing this Column one day after the deadline for the February Issue – 18 December! And the Christmas advertising assault (for assault it surely is) is now in full flight (and has been for many weeks). Read more >>

First Published on www.gtms-inc.com

As many of you know, we are passionate supporters of strategic planning. We believe your sales and marketing success depends on it. We believe in a well-built strategy that tightly integrates the sales and marketing process and consistently communicates a company's position (who you are, what you do, and why you) in your market. And, we believe a strategy based on the knowledge your target market is not everyone, your product/service does not do everything, and you do have competition will win every time—especially when executed flawlessly, consistently, and as planned.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive
First published March 1999

During the past decade or so, the subjects of marketing, relationship marketing, customer service, excellence, TQM, ISO, stakeholderism and a whole lot of other stuff have rapidly gained ground on the battlefield of business and management thinking, learning and writing. Read more >>

3 Critical Steps
by Laura Patterson
First Published on www.marketingprofs.com

Ted Levitt, author of The Marketing Imagination, writes, "The role of marketing is to create and keep customers." A marketing plan is a valuable instrument in helping Marketing plot a course of action for how it will go about creating and keeping customers. Read more >>