The Marketing Bureau

Short termism is destroying shareholder value says Brian H Meredith. Business success is born out of one thing and one thing only – the marketing concept. And that concept tells us, in crystal clear terms, that a business will survive and thrive only by identifying and/or creating needs and wants of chosen target markets and fulfilling them, at a profit, time after time. Read more >>

Bet ya haven’t. I’d put money on it. And I’d win. Sure, some of you will have one. Most of you won’t. So I’d win. Trouble is, you’d lose. Not just your stake money but, probably, bits or all of your business too.  Read more >>