The Marketing Bureau


Specialist Marketing & Communications Resourecs

08

Feb

Small Lift In Business Confidence



Business confidence is perking up, but only slightly, according to a bank survey.  Read more >>

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02

Feb

What's Wrong With This Picture?



Kodak's 30-year Slide into Bankruptcy

First Published on Knowledge@Wharton

As Eastman Kodak begins to adapt to the challenges of bankruptcy, David A. Glocker's company, Isoflux, is expanding -- thanks to technology he developed in Kodak's research labs. He didn't steal anything. In fact, before he founded Isoflux with Kodak's blessing in 1993, Glocker approached his managers at the company and suggested they market the coating process he had developed.  Read more >>

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09

Jan

Forget Networking.Get Sweatworking!



First Published in The Independent

United Kingdom - Into the glossary of business buzz phrases - "greed is good", "lunch is for wimps" and the ubiquitous "thinking outside the box" - have come some lean new contenders.  Read more >>

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06

Jan

The Great Business Confidence Gap



Go Figure!

By Michael Blastland
First Published on www.bbc.co.uk  


It's hard to explain why business leaders can be so pessimistic about the economy while being optimistic about their own company, writes Michael Blastland. Read more >>

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