The Marketing Bureau

by Kathryn Minshew  
First Published on hbr.org

It's happened to every founding CEO. You're in a meeting — with fellow founders, potential partners, VCs, or even just friends — and you're asked that simple question that often feels like the hardest one: "How are things going?" Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published April 2013

Now, before I get this month’s ramble underway, I must warn you that I am likely to be touching some raw nerves, irritating you on one or more levels and being perceived to be nothing more than a whinging pom. Should I apologise for that before getting underway? Nope.  Read more >>

by Evan Hirsh and Kasturi Rangan
First Published on hbr.org

Not long ago the CEO of a company we know convened his top executives and asked them to look for new strategic growth opportunities, because revenue had stalled and the existing customer base was shrinking. He encouraged them not to be bound by the company’s history, the markets in which it already participated, the expertise of its people, or the assets it had in place. Instead he wanted them to identify new markets. “We’ve got to find some other way to extend our business,” he said. “I don’t care if it’s a stretch for us. We’ll find a way to make it happen.”  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published November 2012 

I am increasingly of the view that our finest marketers are not our biggest businesses with the biggest budgets and, purportedly the biggest brains but are, rather, small businesses with limited resources. Read more >>