The Marketing Bureau


Specialist Marketing & Communications Resourecs

15

May

Secrets of Fabulous Businesses



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published January 2011


I am often asked what characterises a successful business versus an unsuccessful one. Despite the plethora of books on the subject, not to mention a gazillion blogs from self proclaimed guru’s, the reality is that there are as many different answers as there are people willing to offer them. Read more >>

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09

May

Jim Collins :: Good to Great in 10 Steps



By Kimberly Weisul
First Published on www.inc.com


Management guru Jim Collins asks entrepreneurs to do 10 things that will dramatically improve their companies. What are you waiting for? Read more >>

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03

May

The Simplicity Thesis



By Aaron Levie
First Published on www.fastcompany.com  


The only companies or products that will succeed now are the ones offering the lowest possible level of complexity for the maximum amount of value.  Read more >>

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27

Apr

Strategy, Context and the Decline of Sony



by Sohrab Vossoughi 
First Published on hbr.org


Sometimes it's useful to be reminded that a great strategy is only great in context. From the early 1980s and into the 90s, Sony's was great. Read more >>

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