The Marketing Bureau

And How You Can Avoid Them
by David Finkel, Diane Kennedy
First Published on www.marketingprofs.com

Irrespective of your business type, size or history, the primary causes of failure (or, at least, sub optimal performance) are remarkably common and consistent. Here are the 10 Biggest Blunders you can make together with some sage advice on how to avoid them Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published October 2004

Growth (and the demand for it) must surely be one of the most omnipresent pressures facing managers today and it is a pressure which I have explored in this column before.

The solutions of the past are no longer adequate. Re-engineering to cut costs is less likely today than perhaps ever before — many companies have so little fat left to cut. Yet, more than ever, senior management is being pressured to grow their bottom line. In many instances, this is going to need more than simply adding to the product line or the services offered. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2009

I had arrived at Dunedin Airport on only my second day back at work following a long summer break. My alarm had gone off at 4.45am to give me time to catch the 7.15 flight from Auckland. I have a car and an apartment in Dunedin so the, often, weekly commute is relatively painless. But this week was different. My Dunedin car, in the airport car park, had a flat battery.

Bugger. Read more >>

First Published on www.marketingprofs.com

United States : Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting. Read more >>