The Marketing Bureau


Specialist Marketing & Communications Resourecs

17

Apr

Do We Really Understand Business?



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published April 2013


Now, before I get this month’s ramble underway, I must warn you that I am likely to be touching some raw nerves, irritating you on one or more levels and being perceived to be nothing more than a whinging pom. Should I apologise for that before getting underway? Nope.  Read more >>

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29

Jan

The Grass Isn't Greener



by Evan Hirsh and Kasturi Rangan
First Published on hbr.org


Not long ago the CEO of a company we know convened his top executives and asked them to look for new strategic growth opportunities, because revenue had stalled and the existing customer base was shrinking. He encouraged them not to be bound by the company’s history, the markets in which it already participated, the expertise of its people, or the assets it had in place. Instead he wanted them to identify new markets. “We’ve got to find some other way to extend our business,” he said. “I don’t care if it’s a stretch for us. We’ll find a way to make it happen.”  Read more >>

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05

Dec

Big and Small



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published November 2012 


I am increasingly of the view that our finest marketers are not our biggest businesses with the biggest budgets and, purportedly the biggest brains but are, rather, small businesses with limited resources. Read more >>

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09

Oct

Why Data Will Never Replace Thinking



by Justin Fox
First Published on hbr.org


Big data, it has been said, is making science obsolete.  Read more >>

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