The Marketing Bureau

Go Figure!
By Michael Blastland
First Published on www.bbc.co.uk  

It's hard to explain why business leaders can be so pessimistic about the economy while being optimistic about their own company, writes Michael Blastland. Read more >>

And Make Your (Huge Piles Of) Money By Doing Good
By Gregory Ferenstein
First Published on www.fastcompany.com

"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?  Read more >>

by Joan Magretta 
First Published on hbr.org

With Cyber Monday, the tablet wars kicked into full swing. Which one is the best? Is it the iPad? The Kindle? Who has the best technology? The best distribution? Who's the best overall?  Read more >>

By Steven Howard
First Published on www.responsibilityblog.com

Here's some research Qantas CEO Alan Joyce probably wished he had read before he decided to shut down the airline's entire fleet two weekends ago. Read more >>