What happends when consumers stereotype Not For Profit and For Profit organisations?
First Published on Knowledge@Wharton Read more >>
04
Feb
Is Your Brand "Warm" ? Or "Competent?
27
Jan
Haiti Fundraising Leverages Mobile Marketing
By Piet Levy, staff writer, American Marketing Association
First Published on www.marketingpower.com
Aided in large part by mobile marketing efforts, as well as widespread news coverage and word of mouth, the American Red Cross has secured $103 million in less than a week from consumers and corporations helping Haitians in the aftermath of the cataclysmic earthquake on Jan. 12. Read more >>
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