The Marketing Bureau

Posted by Cath Everett
First Posted on www.mycustomer.com  

An authorised Apple reseller has sued a customer for defamation after complaining about poor service on the grounds that the gripes were damaging to its reputation. Read more >>

The Key to Relationship Marketing
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2008

For reasons that I have never quite managed to nail, the concepts of business & marketing seem to be tough to inculcate into the hearts and minds of business leaders. In fact, it was both maddeningly infuriating as well as scary to encounter a group of MBAs  with whom I worked with recently who were totally unable, to a man (all male group) to accurately articulate either of the business or marketing concepts. Read more >>

LONDON - The response of some UK brands to this winter's snow will go down in marketing history as a textbook example of 'how not to do it'. Suzy Bashford tells us the story

First Published on www.marketingmagazine.co.uk Read more >>

by Alan Mitchell
First published on www.marketingmagazine.co.uk
In the U.K., Asda's Andy Bond foresees a 'democratic age' where the public will take the lead in the way we do business, but first consumers will have to get over their 'learned helplessness.' Read more >>