The Marketing Bureau

QR Codes & Social Media Have Little Impact for Shoppers
By Ted Mininni
First Published on www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2011

Question:  

Notwithstanding this prolonged economic struggle in which the world is still engaged, how many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price? Think carefully. Answer honestly. Yes, I am aware of the “cheap is chic” trend that is prevalent right now but are you really a part of that? Read more >>

While They're On Vacation Next Week
By Lisa Arthur
First Published on www.forbes.com

Many of us will take a well-deserved break next week to enjoy the holidays with family and friends. And while I am a huge advocate for downtime and a big believer that we all need to occasionally retreat from our digital worlds, I’d like to ask you to do one thing. Read more >>

By Steven Howard
First Published in “Monday Morning Marketing Memo #257”

At the start of the year I shared with Monday Morning Marketing Memo readers the 11 major marketing trends that required the greatest attention of both small business owners and large corporate marketers. These were the ones, I suggested, that you needed to focus on and not let other faddish topics distract you.  Read more >>