The Marketing Bureau

First Published on www.marketingmag.com.au

Research company, Ovum, has predicted that cash is to remain the primary method of retail payment by volume in the coming years. Read more >>

First Published on www.mycustomer.com

UK - Nearly a third of shoppers have made major changes to their spending habits over the last seven months, with 'prudence' and 'economising' being the key watchwords of the day. Read more >>

The Key to Relationship Marketing
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2008

For reasons that I have never quite managed to nail, the concepts of business & marketing seem to be tough to inculcate into the hearts and minds of business leaders. In fact, it was both maddeningly infuriating as well as scary to encounter a group of MBAs  with whom I worked with recently who were totally unable, to a man (all male group) to accurately articulate either of the business or marketing concepts. Read more >>

By The Newshound

First Published on www.marketingmag.com.au

Sydney - Nielsen has released a study suggesting that Australian marketers are allocating more of their budget to digital than TV, radio or outdoor. The 'Community Engine 2010 Social Media Business Benchmarking Study' also found that 70% of all Australian businesses intend conducting some form of social media activity this year, compared with just 40% in 2008. Read more >>