The Marketing Bureau

First Published on www.marketingprofs.com  

You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So what did you get wrong?  Read more >>

By Aaron Levie
First Published on www.fastcompany.com  

The only companies or products that will succeed now are the ones offering the lowest possible level of complexity for the maximum amount of value.  Read more >>

....Look to Experiences
First Published on www.marketingmag.com.au

‘Prosumers’ – today’s modern, hyper-connected consumers – are starting to question their materialistic ways and the direction the world is heading in soically, economically, politically and environmentally, according to a new report. Read more >>

By Jacob Braude
First Published on www.fastcompany.com  

As antithetical as it may seem in a hyper-digital word, experience--how we interact in the physical world--is the biggest buzzword in marketing today. Here's how smart companies are considering customer experience when they look to the future.  Read more >>