The Marketing Bureau

First Published on www.mycustomer.com

UK - Nearly a third of shoppers have made major changes to their spending habits over the last seven months, with 'prudence' and 'economising' being the key watchwords of the day. Read more >>

The Key to Relationship Marketing
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2008

For reasons that I have never quite managed to nail, the concepts of business & marketing seem to be tough to inculcate into the hearts and minds of business leaders. In fact, it was both maddeningly infuriating as well as scary to encounter a group of MBAs  with whom I worked with recently who were totally unable, to a man (all male group) to accurately articulate either of the business or marketing concepts. Read more >>

By The Newshound

First Published on www.marketingmag.com.au

Sydney - Nielsen has released a study suggesting that Australian marketers are allocating more of their budget to digital than TV, radio or outdoor. The 'Community Engine 2010 Social Media Business Benchmarking Study' also found that 70% of all Australian businesses intend conducting some form of social media activity this year, compared with just 40% in 2008. Read more >>

What Marketers Need To Know
by Andrea Learned

Whenever there's a significant change in society's needs, brands must evolve their products or services to best meet them. That is nothing new, and we are now in the midst of such change—a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media.

First Published on www.marketingprofs.com Read more >>