The Marketing Bureau

Top Service Trumps Product Quality and Prices In Consumer Preferences
First Published on www.mycustomer.com  

United Kingdom - Efficient customer service ranks way higher than even quality products and low prices, according to a survey of consumers analysing the areas they believe retailers should be focusing on.  Read more >>

Has Consumer Data Mining Gone Too Far?
First Published on Knowledge@Wharton  

In a world of endless information sharing, consumers have become the product. Platforms such as Google, Facebook, Foursquare and Twitter are the new factory floor, and online users, who leave digital crumbs as they browse the web and tap into social networks, generate data that can be bought and sold. Every tweet tweeted, badge unlocked, website searched and "Like" button clicked adds to the growing inventory of user information. Data miners then sort it, package it, market it -- and companies use it to better target customers. Read more >>

5 Best Practices Enabling Employees To Create One
By Haley Barrile
First Published on www.mycustomer.com    

Consultants can’t make your culture more customer-centric - only your people can. Frontline employees play a key role in managing and determining the quality of customer experiences. They work with customers every day and are the main points of contact for the relationships your customers have with your business. But empowering your frontline is easier said than done. Read more >>

Recession-Weary Consumers Take Discounts to the Extreme
First Published on knowledge@wharton

United States - Before Joanie Demer even sets foot in a grocery store, she thoroughly maps out her game plan. First, Demer, a married mother of two, gets her hands on several of the glossy circulars from her local Sunday newspaper and files away a few copies of each coupon inside. Next, she checks her favorite Internet coupon aggregators -- Smart source.com, Redplum.com, as well as her own site, TheKrazyCouponLady.com -- for printable coupons. She scours Facebook and company websites for other deals and uploads barcodes for vouchers to her smartphone. Read more >>