The Marketing Bureau

by Rosabeth Moss Kanter
First Published on www.hbr.org

Are you ready for the new era of end-to-end responsibility? It’s no longer good enough to do your job well, satisfy customers, and generate financial returns. In the future you will be held accountable for the supplies you use and where they came from, what your customers do with their purchase and whether it improves their lives, and the costs and benefits to the countries and communities touched along the way. Read more >>

An Insight Into U.S. Corporate Philosophy

An American automobile company and a Japanese auto company decided to have a competitive boat race on the Detroit River. Both teams practiced hard and long to reach their peak performance. On the big day, they were as ready as they could be. Read more >>

The world is awash with ordinary businesses doing ordinary stuff resulting in (at best) ordinary results. Is that you? Surely not! Why not give some thought to becoming a fabulous business, doing fabulous stuff, resulting in fabulous results.

Here's how to start.... Read more >>