The Marketing Bureau

by Tomas Chamorro-Premuzic  
First Published on hbr.org

Moody, erratic, eccentric, and arrogant? Perhaps — but you can't just get rid of them. In fact, unless you learn to get the best out of your creative employees, you will sooner or later end up filing for bankruptcy.  Read more >>

And How To Avoid The Same Mistakes
By Jason Fell
First Published on entrepreneur.com  

Tech giant Microsoft has revamped its corporate logo for the first time in 25 years. The new design was unveiled this week and has received a range of criticism online. Some describe the new logo as clean and simple, while others are calling it an outright failure. Read more >>

By Nadia Goodman
First Published on entrepreneur.com

As Louis Pasteur once famously said, "Chance favors only the prepared mind." To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises. Read more >>

By Tony Schwartz
First Published on hbr.org

I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I'd inherited some gift.  Read more >>