The Marketing Bureau


Specialist Marketing & Communications Resourecs

23

Mar

Don't Make It Up As You Go Along



Crisis Communications Training  


What would you do, or say, in the event of a major fire at your place of business?   Or in the event of a significant health scare?   Or employee fraud on a grand scale?   Or any other emergency in your business that you, or the media, would regard as a “Crisis”?  

The truth is that, for many organisations, the time that they first address these questions is when that Crisis actually happens.   And then, of course, it is too late

Now read on to find out how The Marketing Bureau can deliver the most effective Crisis Communications Training on the market.  Read more >>

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09

Feb

Communicating In A Crisis



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published April 1998


When your company or organisation is facing a crisis (and it will, someday, somehow) the way in which you manage the communications surrounding that crisis will dictate whether you recover. Or not. Read more >>

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Lynette commented on 11-Feb-2012 12:40 PM
Brian, thanks for this excellent article - very useful, practical advice that's clear and concise and covers all relevant aspects of the issue.

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25

Nov

Qantas Twitter Campaign Nosedives



First Published on www.tvnz.co.nz


As unions bunkered down for a process of arbitration with Qantas, the airline faced a new PR disaster over a Twitter campaign. Read more >>

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23

Sep

The ROI of Humble Pie


By Ariella Brown
First Published on www.thecmosite.com


When your company has made a mistake, offering a proper apology is not just the right thing to do. It can pay big dividends. Read more >>

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