The Marketing Bureau


Specialist Marketing & Communications Resourecs

09

Feb

Communicating In A Crisis



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published April 1998


When your company or organisation is facing a crisis (and it will, someday, somehow) the way in which you manage the communications surrounding that crisis will dictate whether you recover. Or not. Read more >>

Comments
Lynette commented on 11-Feb-2012 12:40 PM
Brian, thanks for this excellent article - very useful, practical advice that's clear and concise and covers all relevant aspects of the issue.

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25

Nov

Qantas Twitter Campaign Nosedives



First Published on www.tvnz.co.nz


As unions bunkered down for a process of arbitration with Qantas, the airline faced a new PR disaster over a Twitter campaign. Read more >>

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23

Sep

The ROI of Humble Pie


By Ariella Brown
First Published on www.thecmosite.com


When your company has made a mistake, offering a proper apology is not just the right thing to do. It can pay big dividends. Read more >>

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06

Dec

Marketing Short Courses


At The University of Auckland Business School


Short Courses at The University of Auckland Business School offer relevant, practitioner-focused business and management courses.

Brian H Meredith
, CEO of The Marketing Bureau Ltd., has recently joined the faculty of Short Course Presenters, beginning with delivering the Marketing Management Short Course in November. In 2011, Brian will be delivering a further three Marketing related Courses.  Read more >>

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