The Marketing Bureau


Specialist Marketing & Communications Resourecs

11

Jun

BP's Slippery Slope


The Dangerous Disconnect Between Rhetoric and Reality at a Time of Crisis

First Published on www.knowledge.wharton.upenn.edu

BP's flawed handling of the environmental crisis in the Gulf of Mexico is creating an identity crisis for the company. The gap between its stated commitment to environmental responsibility and its slow and stumbling reaction to the oil spill disaster exposes its top management as tone deaf and seemingly indifferent to the deep damage being done to the company's brand.

Two management professors -- Hamid Bouchikhi of the ESSEC Business School in France and John R. Kimberly of the Wharton School -- wrote about BP's equally faulty treatment of the 2005 explosion at the Texas City, Texas refinery in their book, The Soul of the Corporation: How to Manage the Identity of Your Company. Now they offer six steps that BP should have taken this time around to mitigate the damage -- and that other companies should consider when it's their turn to cope with crisis.  Read more >>

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25

May

Corporate Communications Workshops


Presentation Skills :: Media Skills :: Crisis Communications Skills


We are proposing to schedule the following open “Corporate Communications” Workshops during June & July 2010. Each of these Workshops is long established and well proven, having enjoyed significant success during the more than 15 years that we have been conducting them.

In this uncertain market, we should like to gauge levels of interest before committing to final scheduling. If you have an interest in one or more of these Workshops, please register your interest now (without obligation) specifying which Workshop/s you are interested in. We shall send full workshop details by return. Demand will determine whether these workshops are run in one or more key centres (e.g. Auckland, Wellington, Christchurch). Read more >>

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23

Mar

TMB Featured Service : Crisis Communications


A Powerful and Effective 1 Day Workshop

When a Crisis strikes, employers can either shoot from the hip or follow a Plan in their communications with the media, their employees and other stakeholders. There’s no doubt which path will produce the best results. Read more >>

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16

Feb

Implosion of a Brand : The Toyota Lesson


As Toyota struggles to repair customer trust and its brand reputation in the wake of its vehicle recalls, Neil Davey explores what went wrong - and what we can learn from it.

First published on www.mycustomer.com
 Read more >>

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