The Marketing Bureau

The Dangerous Disconnect Between Rhetoric and Reality at a Time of Crisis
First Published on www.knowledge.wharton.upenn.edu

BP's flawed handling of the environmental crisis in the Gulf of Mexico is creating an identity crisis for the company. The gap between its stated commitment to environmental responsibility and its slow and stumbling reaction to the oil spill disaster exposes its top management as tone deaf and seemingly indifferent to the deep damage being done to the company's brand.

Two management professors -- Hamid Bouchikhi of the ESSEC Business School in France and John R. Kimberly of the Wharton School -- wrote about BP's equally faulty treatment of the 2005 explosion at the Texas City, Texas refinery in their book, The Soul of the Corporation: How to Manage the Identity of Your Company. Now they offer six steps that BP should have taken this time around to mitigate the damage -- and that other companies should consider when it's their turn to cope with crisis.  Read more >>

As Toyota struggles to repair customer trust and its brand reputation in the wake of its vehicle recalls, Neil Davey explores what went wrong - and what we can learn from it.

First published on www.mycustomer.com
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LONDON - The response of some UK brands to this winter's snow will go down in marketing history as a textbook example of 'how not to do it'. Suzy Bashford tells us the story

First Published on www.marketingmagazine.co.uk Read more >>