The Marketing Bureau

....In A PR Crisis
By Barbara Findlay Schenck
First Published on entrepreneur.com

Two of The Marketing Bureau’s areas of specialist executive development are Media Skills Training & Crisis Communications Training. We have been running customised programmes for a wide range of clients for almost 20 years. One of the core principles of this Programme is “Don’t Say “No Comment“”. This article by Barbara Findlay Schenck shares her perspective on the issue.  Read more >>

....When The Proverbial Hits The Fan
First Published on www.mycustomer.com  

New research has demonstrated that there is a design to reputation recovery if your brand finds itself in trouble.  Read more >>

Crisis Communications Training  

What would you do, or say, in the event of a major fire at your place of business?   Or in the event of a significant health scare?   Or employee fraud on a grand scale?   Or any other emergency in your business that you, or the media, would regard as a “Crisis”?  

The truth is that, for many organisations, the time that they first address these questions is when that Crisis actually happens.   And then, of course, it is too late

Now read on to find out how The Marketing Bureau can deliver the most effective Crisis Communications Training on the market.  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published April 1998

When your company or organisation is facing a crisis (and it will, someday, somehow) the way in which you manage the communications surrounding that crisis will dictate whether you recover. Or not. Read more >>