
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published April 1998
When your company or organisation is facing a crisis (and it will, someday, somehow) the way in which you manage the communications surrounding that crisis will dictate whether you recover. Or not. Read more >>
09
Feb
Communicating In A Crisis
25
Nov
Qantas Twitter Campaign Nosedives

First Published on www.tvnz.co.nz
As unions bunkered down for a process of arbitration with Qantas, the airline faced a new PR disaster over a Twitter campaign. Read more >>
Comments
Post has no comments.23
Sep
The ROI of Humble Pie

By Ariella Brown
First Published on www.thecmosite.com
When your company has made a mistake, offering a proper apology is not just the right thing to do. It can pay big dividends. Read more >>
Comments
Post has no comments.06
Dec
Marketing Short Courses

At The University of Auckland Business School
Short Courses at The University of Auckland Business School offer relevant, practitioner-focused business and management courses.
Brian H Meredith, CEO of The Marketing Bureau Ltd., has recently joined the faculty of Short Course Presenters, beginning with delivering the Marketing Management Short Course in November. In 2011, Brian will be delivering a further three Marketing related Courses. Read more >>
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