The Marketing Bureau

First Published on www.tvnz.co.nz

As unions bunkered down for a process of arbitration with Qantas, the airline faced a new PR disaster over a Twitter campaign. Read more >>

By Ariella Brown
First Published on www.thecmosite.com

When your company has made a mistake, offering a proper apology is not just the right thing to do. It can pay big dividends. Read more >>

At The University of Auckland Business School

Short Courses at The University of Auckland Business School offer relevant, practitioner-focused business and management courses.

Brian H Meredith, CEO of The Marketing Bureau Ltd., has recently joined the faculty of Short Course Presenters, beginning with delivering the Marketing Management Short Course in November. In 2011, Brian will be delivering a further three Marketing related Courses.  Read more >>

The Dangerous Disconnect Between Rhetoric and Reality at a Time of Crisis
First Published on www.knowledge.wharton.upenn.edu

BP's flawed handling of the environmental crisis in the Gulf of Mexico is creating an identity crisis for the company. The gap between its stated commitment to environmental responsibility and its slow and stumbling reaction to the oil spill disaster exposes its top management as tone deaf and seemingly indifferent to the deep damage being done to the company's brand.

Two management professors -- Hamid Bouchikhi of the ESSEC Business School in France and John R. Kimberly of the Wharton School -- wrote about BP's equally faulty treatment of the 2005 explosion at the Texas City, Texas refinery in their book, The Soul of the Corporation: How to Manage the Identity of Your Company. Now they offer six steps that BP should have taken this time around to mitigate the damage -- and that other companies should consider when it's their turn to cope with crisis.  Read more >>