The Marketing Bureau

By Mike Hennessy
First Published on imediaconnection.com

It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>

....To Customers’ Email, Online Queries

First Published on mycustomer.com

United Kingdom - New research has revealed just 48% of retailers successfully answer customers’ basic questions sent via email. Read more >>

By Karen J Bannan
First Published on btobonline

A clean list—one that contains only active, engaged readers—is important for a number of reasons. It provides better analytics, conversions and fewer spam complaints. It can also boost deliverability because some ISPs are now taking engagement into account when determining what email will be delivered. Still, many marketers hesitate when it comes to culling their database.  Read more >>

....3 Remarkable Customer Experience Recoveries
By Neil Davey
First Published on mycustomer.com  

United States - Forrester's Harley Manning examines what measures Office Depot, Sprint and Fidelity Investments took to turn around their customer experience and reap financial rewards.  Read more >>