The Marketing Bureau

First Published on www.mycustomer.com

United Kingdom - MyCustomer.com spoke with a panel of experts to nominate their key customer service priorities for the coming year.    Read more >>

Business and Product Shortcomings May Be Costing in the Call Center
By Layne Holley
First Published on International Customer Management Institute

United States - Consumers are demanding better service more now than ever before and they're not shy about voicing their displeasure after getting bad service," says Angie’s List founder Angie Hicks. See what industries are racking up the complaints and why — and how this may be costing companies in contact center dollars. Read more >>

How to Resuscitate Your CRM Strategy
By Carolyn Bondi
First Published on www.mycustomer.com  

White coats on, stethoscopes at the ready – Carolyn Bondi talks us through the basic biology of CRM campaigns and provides her top tips for boosting your strategy. Read more >>

QR Codes & Social Media Have Little Impact for Shoppers
By Ted Mininni
First Published on www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>