
Frontline Experience & Wisdom From Someone Who Does It Everyday
By
Albert E. Schindler
First
Published on www.about.com
Good
customer service is the bread and butter of your business.
For
instance, I paint outdoor signs and create various types of indoor/outdoor
promotionals for people in our small town. I’ve been at this business now for
over 20 years. I rarely advertise, yet I enjoy about 80 percent of our town’s
sign and display business. How do I do it? Read more >>
22
Jul
Five Secrets of Good Customer Service
30
Jun
"I'm Sorry"

Three Ways to Say it to Customers
First Published on
www.marketingprofs.com
No matter how excellent your
company's product or service and no matter how outstanding your customer
service team, you will encounter disgruntled customers. It's a fact of life.
And, warns Michael F. Kelly at MarketingProfs, this disproportionately
vocal group can do serious damage to your company's reputation. Read more >>
Comments
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Jun
Measuring Your Marketing ROI

By Jon VanZile
First Published on www.btobonline.com
As far as Ron Helgeson, VP-corporate communications at Sopheon in Minneapolis, sees it, marketing has one main question to answer: “What’s the point?” In other words, why are you spending money and why are you spending it in any particular way? Read more >>
Comments
Post has no comments.10
Feb
TMB Featured Service Line :: Brand Audit

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.
Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>
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