The Marketing Bureau


Specialist Marketing & Communications Resourecs

15

Jan

Do We Really Get Customer Centricity?


By Brian H Meredith

A key element of marketing practice is supposed to be about reaching out and touching/connecting with customers and prospects in a relevant, dynamic and targeted way, as well as managing one-on-one relationships with target individuals through to conversion or actual deals. But there may be a disconnect between what marketers profess is their commitment to this process and what they actually do.



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