The Marketing Bureau


Specialist Marketing & Communications Resourecs

12

Dec

Retailers Failing To Respond....



....To Customers’ Email, Online Queries


First Published on mycustomer.com

United Kingdom - New research has revealed just 48% of retailers successfully answer customers’ basic questions sent via email. Read more >>

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16

Oct

Spring Clean - Dust Off Your Email List



By Karen J Bannan
First Published on
btobonline

A clean list—one that contains only active, engaged readers—is important for a number of reasons. It provides better analytics, conversions and fewer spam complaints. It can also boost deliverability because some ISPs are now taking engagement into account when determining what email will be delivered. Still, many marketers hesitate when it comes to culling their database.  Read more >>

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08

Oct

Extreme Makeover....



....3 Remarkable Customer Experience Recoveries

By Neil Davey
First Published on mycustomer.com  


United States - Forrester's Harley Manning examines what measures Office Depot, Sprint and Fidelity Investments took to turn around their customer experience and reap financial rewards.  Read more >>

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01

Aug

Get Senior Execs Closer to Customers



10 Practical Ideas

by Colin Shaw
First Published on mycustomer.com  


I recently wrote a blog on the 5 ways to gain Senior Executive ‘buy in’ to your Customer Experience. Since then I have been asked a number of questions about how you can get senior executives closer to the customers so they can understand their own Customer Experience in more depth. Here are ten practical ideas I have seen companies implement with their senior executives. Read more >>

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