The Marketing Bureau


Specialist Marketing & Communications Resourecs

17

Jul

5 Greatest Customer Service Quotes...



...And What They Should Teach You

By Shep Hyken
First Published on mycustomer.com


Shep Hyken shares  a few of his favourite quotes on customer service – valuable reminders for creating the best customer experience. Read more >>

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29

Jun

The Truth About Engagement



By Joseph Carrabis
First Published on imediaconnection.com


This article will focus on the neuroscience of engagement and how best to think about it in digital marketing. This is easy enough to do, providing that readers forget all the hype they've ever read about engagement. Read more >>

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09

May

How Well Do You Know Your Customers?



First Published on www.marketingprofs.com  


You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So what did you get wrong?  Read more >>

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08

May

What Do Consumers Really Want? Simplicity



by Karen Freeman, Patrick Spenner and Anna Bird 
First Published on
hbr.org

You're probably familiar with the purchase funnel, invented in 1898 by the colourfully named St. Elmo Lewis: he proposed that consumers go from awareness to interest to desire to action, gradually reducing the number of options or brands they consider along the way. This has been adopted, with some changes, as the standard across industries. But the funnel model is fading.  Read more >>

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