The Marketing Bureau


Specialist Marketing & Communications Resourecs

01

May

Social "Share and Earn" Schemes ....



.... Good or Evil?


By Natalie Brandweiner
First Published on www.mycustomer.com


As Air New Zealand becomes the latest firm to implement a 'share and earn' scheme, MyCustomer.com debates the trend.  Read more >>

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16

Apr

Biggest Bug Bear of Call Centre Service



Study Reveals

First Published on www.mycustomer.com

United Kingdom - Patronising pre-recorded messages, long waiting times and rude operators - which is the biggest contact centre frustration as voted for by the public?  Read more >>

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28

Mar

Ford Taps Social Media For Customer Service



First Published on
www.forbes.com

United States - Ford Motor Co. is using social media to be more proactive with customer concerns for its biggest auto brand. Read more >>

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20

Mar

Want To Improve Customer Service?



Treat Your Employees Better

First Published on Knowledge@Wharton

Is customer service a lost art, or are today's customers harder to please?  Read more >>

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