The Marketing Bureau


Specialist Marketing & Communications Resourecs

20

Mar

The Value In Wowing Your Customers



by Fred Reichheld 
First Published on hbr.org 


A friend of mine in Dallas loves the local Chick-fil-A restaurant. The reason? An employee named Jose once asked my friend's three-year-old to help with the mopping — and proceeded to give the boy a ride around the restaurant on the mop. For my friend, this was a "wow!" experience, the kind of out-of-the-ordinary event that you want to tell people about — and that inspires you to recommend the business that provided it. Read more >>

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06

Mar

Watch Your Behaviour!



Some Further Insight Into TME (Total Marketing Effect)


By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published February 2012


I was recently interviewed on TVNZ News at 8 concerning the effect that the Qantas grounding was likely to have on the Qantas brand.It will be significant because Qantas have ridden roughshod over their customers needs I opined.  Read more >>

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05

Mar

"Experience" The Next Frontier in Marketing



By Jacob Braude
First Published on www.fastcompany.com  


As antithetical as it may seem in a hyper-digital word, experience--how we interact in the physical world--is the biggest buzzword in marketing today. Here's how smart companies are considering customer experience when they look to the future.  Read more >>

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28

Feb

Your TME Can Give You The Edge



TME = Total Marketing Effect


By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published October 2009


Just had a delightful Call Centre experience.   Can there be such a thing?   Well, it would seem so. Read more >>

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